Fonterra created a new pack design for their Mainland Cheese range and asked us to educate shoppers about the range, to help communicate to shoppers and drive trial.

We delivered activations in Coles and Woolworths, as well as Westfield Centres, where shoppers were able to engage with our Brand Ambassadors, learn about the Mainland Cheese range, as well as taste the aged cheddars.

We worked closely with Westfield to leverage digital assets, reaching even more shoppers.  Cost per contact was substantially under forecast due to the large number of samples and digital impressions.